Digital Strategy: The four fights you have to win

According to Tanguy Catlin senior partner in McKinsey’s Boston office, leaders that want their companies, first, to survive and, ultimately, to thrive in today’s digital environment, have to fight and win in four fronts:

1. Ignorance.

2. Fear.

3. Guesswork.

4. Diffusion of effort.

If you want to know more about these 4 roadblocks to fight and how real companies are overcoming inertia while building confidence about how to master the new economics of digital you can get access to full article by following the link


October 2018 McKinsey Quarterly.