“The human tendency to regard little things as important has produced very many great things”. Georg Christoph Lichtenberg 1742-1799, German scientist, satirist and philosopher.
“Caress the detail, the divine detail”. Vladimir Nabokov 1899-1977, Russian-born American Novelist, Poet
“God is in the details”. Ludwig Mies van der Rohe (1886 – 1969), German-American architect.
“We think in generalities, but we live in details”. Wystan Hugh Auden (1907 – 1973), Anglo-American poet.
Many writers, philosophers and others have been pointing that out since the dawn of time. However now it is essential that we develop that skill more than ever in Times of saturated markets and oversupplied customers (which causes choice overload) to capture their attention and win their favor.
Passion for the detail. This will be the thing that will make the difference and those involved in innovation will have to develop excellent observational skills and put themselves in the customer’s shoes as the way to capture (and incorporate to the novel solutions to be developed), those tiny details that might make the difference . We need to become world-class observers and one of the first things to recover is our capacity to listen (probably the biggest problem executives have today is their inability to listen and decode what customers do really want). Therefore the new mantra to drive our business life should be something like: observe, listen, not prejudge, empathize, ask a lot, and get aroused by the challenge to conquer customers’ hearts with an eye on fulfilling those little things that will be perceived as the tiny details that really make the difference.
Detail then is the trigger to thrive and Design Thinking most likely the method that better embeds the best practices to procure that.