Companies that Thrive! by Enric Segarra

tapa Companies

Resulting from an agile analysis of the strategies that have been utilized by those companies recognized as winners  (a non-linear, disruptive, provocative perspective with challenges conventionalisms and the pre-existing rules in their industries and an exemplary execution), the author develops and presents a new tool of strategic positioning –tremendously practical, visual and intuitive- which must serve the reader not only to understand how these companies achieved success but also to situate their companies –and their competitors- in context according to the strategy followed by; draw and interpret possible movements of attack and defense and identify new possibilities to do business…

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